Why a facial is an essential part of life for Aston Villa's Zat Knight

Mar 9 2009 By Emma McKinney

ONCE upon a time, a spot of aftershave was one thing, but anything more was for women.

But times, it seems, have changed. Thanks to male Hollywood movie stars and footballers openly admitting to dabbling in skincare regimes, the male grooming industry is proving a runaway success, growing by a staggering 800 per cent over the past seven years.

It is expected to defy the recession, with the industry predicted to grow to almost £900 million this year.

Boots reports that male grooming is growing faster than any other beauty sector, and Tesco says that men are responsible for “soaring” sales in skincare and hair-removal products.

In upmarket department stores, male concealer, eyeliner and foundation are already flying off the shelves, with pop star Robbie Williams and comedian Russell Brand admitting to wearing man make-up.

And male grooming is proving just as successful in Birmingham, with Aston Villa footballer Zat Knight having regular facials at Harvey Nichols in the city’s Mailbox.

“If you go back five, ten years then the idea of a footballer having a facial would have been unheard of,” said the star.

“These days, because most players are constantly in the spotlight, they want to look their best. When it comes to clothes they like their designer labels and they also like to take care of themselves.

“However, it is much more than just superficial because it is important to remember that much of our work takes place outdoors and throughout the winter months.

“Whether it’s a full day’s training or playing a match, spending a lot of time on the pitch at Villa Park in all weathers can play havoc with my skin.

“I find my regular facial is enough to keep it in optimum condition.”