Why a facial is an essential part of life for Aston Villa's Zat Knight
Mar 9 2009 By Emma McKinney
Louise Sterenberg-Dyoss, department manager at Harvey Nichols’ Beyond Beauty range, said: “Over the past few years we have noticed a real surge in the popularity of male grooming.
“Where once it was only women interested in the new skincare ranges, now more and more men are coming into the store not only to stock up on products, but also have facials.
“Now men are proud to cleanse, tone and moisturise like their wives and girlfriends.
“Jude Law and David Beckham, guys who aren’t afraid of their feminine side, have helped.
“Most men, from city executives to real lads, know that taking care of their skin is far from sissy.”
At Selfridges in the city’s Bullring shopping centre, male grooming products are selling well.
Simon Hands, cosmetics sales manager at the store, said: “Our male customers really seem to be embracing grooming – recent sales of products such as anti-fatigue treatments and moisturisers illustrate just how much men are valuing a healthier, fresher look.”
Products in the Yves Saint Laurent “L’homme” range for men are proving a big hit, with the Healthy Look Moisturiser (£26), Anti-fatigue Treatment (£26) and L’homme eau de Toilette (£51) among the top sellers.
But by far the best-seller has been the Touche Eclat for Men (£23), a cover-up for dark circles under the eyes or spots and is YSL’s male version of what has been an essential for many women’s handbags. It has proved such a hit it has won the GQ Magazine Award for Best Male Grooming Product.
