Birmingham City: Why Michael Dunford was chosen as CEO
Birmingham City new board Michael Dunford
MICHAEL Dunford was the right choice to provide Birmingham City's new regime with the stability and expertise that they need after moving in at St Andrew’s.
Carson Yeung wanted an administrative chief with experience of English football to help pick up the slack created by Karren Brady’s exit as MD and chairman David Gold's release.
And former Derby County, Everton and Plymouth Argyle executive Dunford had the credentials he was seeking, said Peter Pannu.
“Michael has 30 years of experience in football over here,” explained Pannu. “He came through the ranks at Derby, moving from box office to assistant secretary, secretary, general manager and CEO.
“He was at Everton between 1994 - 2004 and was their CEO for five years. He was their representative in dealings with UEFA, FA and Premier League committees.
“We were very impressed by his work at Everton and felt that with this club in his hands, we should be very steady while the rest of us can press ahead with our adventurous plans for the future.
“It was absolutely vital for us to secure someone who could bring us that stability and experience, someone who knows football here and the Premier League and has expertise in that field.
“Michael handled contracts, transfers and commercial matters at Everton and was also involved in their proposed stadium move, something that is within our minds here of course.”
Dunford left Everton shortly after Bill Kenwright took over the reins and appointed Trevor Birch as CEO.
He moved to Plymouth in January 2005 and departed in July of this year after a management restructuring.
