Estee Lauder Pure Color Lip Gelee in Electric Coral (£16)

Be bold with this orange shade which does soften if used lightly. It has good longevity but won’t be to everyone’s taste.
Clinique Vitamin C Lip Smoothie in Strawberry Bliss (£13.50)

Easy-to-wear pink shade with a touch of shimmer that lasts well. Pen applicator helps for even colour.
new <id i-slick Luxurious Lip Colour in Velvet (£18)

A ruby shade with shimmer but this does not last long. Pen applicator makes it easy to use and layer on shade.
Une Sheer Lip Gloss in S02 (£7.99)

A bit lumpy on application, but once smoothed on lasts well and is quite moisturising on the lips. Very subtle colour with gloss for lowest price point.
Dior Addict Ultra-Gloss Pearl in Pink Veil (£20)

A soft pink which would be a popular choice as it has a hint of shimmer but is not overpowering. Easy to apply and lasts well although a luxury option.