Scented sheets to help you sleep well

Jun 18 2008

BUDGET hotel chain Travelodge is trialling 'a-room-atherapy' at a selection of its hotels - with the launch of a series of 'ReminiScents'.

The specially scented sheets have been designed to evoke happy and comforting memories for guests, in a bid to help them nod off.

The five fragrances were identified from a 'Senses Census' of over 5,000 Brits. Guests at selected Travelodge hotels will be able to choose from the following 'ReminiScents' free of charge:

* The Sea - to evoke memories of holidays.

* Freshly Cut Grass - to evoke the scents of summer.

* Baby powder - to remind guests of their children.

* Home-baked Apple Pie - to create a home-from-home experience.

* Chocolate - the ideal pick-me-up for women.

Travelodge sleep Director Leigh McCarron says: "For some consumers, being away from home and loved ones is difficult and can cause sleep deprivation.

"We have explored the power of smell because it has a greater ability to raise an emotion of well being within an individual, in contrast to seeing a picture or hearing a voice.

"The Senses Census' identified scents associated with partners, children, home and holidays rather than the traditional scents of lavender and vanilla."