Birmingham Mail launches Hands Off Cadbury campaign
THE Birmingham Mail today joins the fight to keep Cadbury British – and help safeguard 2,500 jobs at the historic Bournville factory.
THE Birmingham Mail today joins the fight to keep Cadbury British – and help safeguard 2,500 jobs at the historic Bournville factory.
The city’s biggest newspaper is pledging its support to the chocolate maker as the gloves finally come off in the battle for the future of one of the world’s best-known brands.
The city’s biggest newspaper is pledging its support to the chocolate maker as the gloves finally come off in the battle for the future of one of the world’s best-known brands.
Cadbury is to make public its response to the hostile bid by US food giant Kraft on Monday, ahead of the launch of a campaign by Unite the union to keep the chocolate maker independent.
Cadbury is to make public its response to the hostile bid by US food giant Kraft on Monday, ahead of the launch of a campaign by Unite the union to keep the chocolate maker independent.
Mail readers are now being asked to sign up to a petition to save Cadbury from Kraft’s clutches.
Mail readers are now being asked to sign up to a petition to save Cadbury from Kraft’s clutches.
CADBURY shareholders were today urged to reject outright the £10.1 billion hostile bid from Kraft or risk jeopardising the future of “a great UK company”.
CADBURY shareholders were today urged to reject outright the £10.1 billion hostile bid from Kraft or risk jeopardising the future of “a great UK company”.
The destiny of one of the world’s most popular brands hangs in the balance unless Cadbury investors see off the takeover attempt by the US food giant, Unite the union warned.
The destiny of one of the world’s most popular brands hangs in the balance unless Cadbury investors see off the takeover attempt by the US food giant, Unite the union warned.
The bleak warning was issued as the Birmingham Mail joined the fight to keep the chocolate maker British and help secure 2,500 jobs at Bournville. Mail readers are being urged to sign up to the Keep Cadbury Independent petition at www.welovecadbury.com
The bleak warning was issued as the Birmingham Mail joined the fight to keep the chocolate maker British and help secure 2,500 jobs at Bournville. Mail readers are being urged to sign up to the Keep Cadbury Independent petition at www.welovecadbury.com
In its Defence of Cadbury document being circulated to all Cadbury shareholders, Unite warned that a Kraft takeover would jeopardise the firm’s status as a UK-based company.
In its Defence of Cadbury document being circulated to all Cadbury shareholders, Unite warned that a Kraft takeover would jeopardise the firm’s status as a UK-based company.
Jennie Formby, Unite national officer for the food industry, said: “Cadbury has a great record of generating good returns for shareholders and that success has also meant good, secure work for thousands. We appeal to shareholders not to put this at risk by entertaining this Kraft bid.
Jennie Formby, Unite national officer for the food industry, said: “Cadbury has a great record of generating good returns for shareholders and that success has also meant good, secure work for thousands. We appeal to shareholders not to put this at risk by entertaining this Kraft bid.
“This offer is not in the best interests of either shareholders or the UK, and certainly not the employees. It would saddle the company with excessive debt, compromise investment and certainly mean instability with attacks on jobs, wages and conditions.
“This offer is not in the best interests of either shareholders or the UK, and certainly not the employees. It would saddle the company with excessive debt, compromise investment and certainly mean instability with attacks on jobs, wages and conditions.
“Kraft would also take the control of a profitable company out of this country, with investment decisions about UK and Ireland plants being made in far off boardrooms.”
“Kraft would also take the control of a profitable company out of this country, with investment decisions about UK and Ireland plants being made in far off boardrooms.”
Birmingham historian Prof Carl Chinn said: “I think it is really important that the workers, the unions, the Birmingham Mail and others come together to fight to secure the future of Cadbury as a British company.”
Birmingham historian Prof Carl Chinn said: “I think it is really important that the workers, the unions, the Birmingham Mail and others come together to fight to secure the future of Cadbury as a British company.”
