Home News Birmingham News

Hat shop owner hopes to get a head-start on the competition

Vivean Pomell's designs

ENTREPRENEUR Vivean Pomell is hoping to become a "millinaire" with her unique design of hats for women who suffer in silence with hair loss.

But first she will have to survive a Dragons' Den-style competition tonight at the British Female Inventors and Innovators Event, in Cardiff.

The Handsworth Wood mother-of-two set up a hat shop, Brynels, a year ago as a tribute to her beloved mum Brynel Stone, a seamstress who died weeks before the business opened in Islington Row, Edgbaston.

Milliner Vivean has survived a tough first year and hopes to realise her dream of creating her own signature hats.

"No-one in Britain creates this kind of design using intelligent fabric that is sensitive enough to be worn on the scalp," said Vivean. "My range offers both African Caribbean and European styles and can be literally anything the customer wants to reflect their culture.

"Women suffering from hair loss through cancer treatment are often given drab scarves or turbans just to 'make do'.

"I want women to feel good about themselves."

News AlertsForums

Read more Birmingham News

Major smash on M6 at Coventry

HUNDREDS of motorists were left stranded today after a major smash on a Midland motorway. Read

Week of chaos after flood in Lichfield Road in Aston

WORK to repair a burst water main in north Birmingham which caused water shortages and massive traffic disruptions may take up to a week to complete, it was revealed today. Read