VISITORS to the Bullring will get the opportunity to try delicious regionally-produced food and drink as part of a campaign to promote the quality and diversity of produce made in the West Midlands.

Heart of England Fine Foods (HEFF), the regional food group for the West Midlands, is holding the event on Wednesday, at the bull outside the main entrance to the shopping centre.

From 10am-8pm, shoppers and office workers will be offered a range of regionally-produced goodies, including fudge from Birmingham-based Creating Taste, curry sauce from Balti Towers, Halesowen, chocolate from Chokolit, Bridgnorth, and cakes from Four Anjels, of Moreton-in-Marsh, Gloucs.