HE’S been a children’s favourite for almost 50 years – but now the Milkybar Kid is locked in a drugs furore thanks to the Birmingham man picked as one of his latest incarnations.

Chris Beebee blundered into trouble on his very first public appearance as the iconic character – by making a rash remark about “all the drugs I used to take”.

The red-faced 27-year-old, from Castle Bromwich, immediately insisted he had only been joking and insisted: “It’s been taken the wrong way.”

The gaffe came as Chris attended a photoshoot after being picked as one of four new Milkybar Kids for chocolate giant Nestle’s “ungrow up” ad campaign.

After the shoot, he joked: “I was in the Monster Raving Loony Party as the Minister of Haddock. That will be all the drugs I used to take.”