Brummies are Britain's biggest telly addicts

Television
Television

SQUARE-eyed Brummies have topped a league table of the nation’s biggest telly addicts.

Viewers in the West Midlands said they watched almost 22 hours of TV a week, against 18 hours for Londoners, according to a TV Licensing report.

We are also filling our homes with more televisions than ever, with people now having an average of 2.3 rooms with TVs in them, a figure expected to rise to 2.9 by 2020.

One in eight people in the Midlands bought a new flat screen TV last year, with 1.14 million sets sold in the region.

The most popular TV viewing stint for West Midlanders was between one and two hours at 38 per cent, with a third, 32 per cent, glued to their TVs for between two and three hours at a time.

And, at 31 hours Midland women watched four hours of TV a week more than men.

Dinner was the meal most likely to be consumed while watching TV at 65 per cent, though nearly one in five – 18 per cent – of people from the West Midlands also managed to catch some telly over breakfast.

When it came to prime time viewing, 30 per cent of local people tuned in between 7pm and 8pm and 33 per cent between 8pm and 9pm.

Mark Whitehouse, TV Licensing’s regional spokesman, said: “TV has changed dramatically in the last 20 years, and our report doesn’t include the telly we watch on equipment other than our TV sets, such as PCs.

“The report highlights not just the importance of TV in people’s lives but that – while much is changing, some things remain reassuringly the same. The people of the West Midlands still like to curl up on their sofas and watch a good quality range of programmes with their family.”

More than 97 per cent of UK homes have televisions and there are more than 25 million TV licences in force.

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