DEVOTED fashionistas camped overnight outside the Bullring to snap up a one-off Versace collection as it went on sale at high street chain H&M.

The hardcore shopaholics, who are more used to seeing the garments on A-listers gracing red carpets, snapped up nearly all of the clothes by lunchtime yesterday.

Shoppers arriving after the earlier queues were left with just one rack of dresses in purple and orange, plus a couple of blue floral frocks.

The Swedish chain is continuing its run of designer fashion marriages after also signing a deal with the shoe brand, Jimmy Choo.

It came hot on the heels of its cheap-chic, sell-out collections by Rei Kawakubo, of Comme des Garçons, and Britain’s ‘Boho King’ Matthew Williamson.

Donatella Versace was in London to launch the range, which ran from £19.99 to £199.99, yesterday.