Ross loses out in battle for Bafta
Jonathan Ross missed out on a TV Bafta, while Sir David Attenborough picked up an award for the first time in ten years and nearly half a century after winning his first.
The controversial chat show host was shortlisted in the entertainment performance category - which was won by Harry Hill for his TV Burp for the second year in a row.
Ross, 48, was nominated for his Friday night show despite being taken off the air for 12 weeks last year for his part in the Andrew Sachs obscene phone calls scandal.
The Bafta jury instead went for 44-year-old Hill's weekly madcap recap of TV highlights and lowlights. Accepting the award, Hill said: "I never thought I would win three Baftas for a clips show."
The X Factor won the entertainment programme Bafta, beating Hill's show, QI and the Friday and Sunday Night Projects. X Factor compere Dermot O'Leary paid tribute to judge Cheryl Cole, saying she had made an "immeasurable" contribution to the show.
Sir David walked off with the specialist factual Bafta for Life in Cold Blood - the eighth time he and his wildlife programmes have been honoured at the awards.
The awards, hosted by Graham Norton at London's Royal Festival Hall, saw EastEnders' June Brown miss out on the best actress award to Anna Maxwell Martin, who won for her part in Poppy Shakespeare.
The best actor gong went to Stephen Dillane for The Shooting of Thomas Hurndall, the Channel 4 drama about the death of a British peace activist in Israel. Harry Enfield scooped his first Bafta alongside four-time winner Paul Whitehouse as their sketch show Harry & Paul took the comedy programme award.
In the features category the battle of the egos between Sir Alan Sugar and Jeremy Clarkson fizzled out as both The Apprentice and Top Gear missed out to The Choir: Boys Don't Sing, the sequel to Bafta-winner The Choir.
Dawn French and Jennifer Saunders were jointly given the academy fellowship. "This is a huge honour and after 30 years it's kind of like the cherry on the icing on the cake," Saunders said.