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Joss's new Flake ad is in the best of taste

Joss Stone

NEW Flake girl Joss Stone's first TV ad has been toned down to keep her mum happy.

The 20-year-old singer will be seen nibbling on the famous Cadbury's bar during a break at a recording studio.

But the ad, to be shown next month, is less suggestive than previous incarnations in the 49-year-old campaign, which featured a string of stunning girls enjoying the chocolate.

"It's fine to be sexual but I just didn't want to do that," Stone said.

"My mum came with me to meet the guys at Cadbury. She was like 'It's not going to be the sex thing?'

"They said it was a whole new take on it. I thought I could promote chocolate because it tastes good."

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