Brum being rebranded as university city
A BID to rebrand Birmingham as a university city backed by a major national cinema advertising campaign was being launched today.
The drive aims to reposition Birmingham in the minds of young people as a fun, exciting and interesting place.
As well as screening the 30-second advert at 400 cinemas across the country from next week, a new website has gone on-line highlighting attractions as part of the £390,000 Live and Learn campaign.
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