Regeneration for West Bromwich centre
A COMMERCIAL scheme which will transform the heart of West Bromwich will be supported by a £14 million contribution from Advantage West Midlands.
The All Saints scheme – being delivered by developer Stoford – is a brownfield development on the north western edge of the town centre and is the first major commercial development of its kind within the town for more than 30 years.
The £75 million All Saints development at the junction of the A41 Expressway and Cronehills Linkway is part of a wider regeneration of West Bromwich town centre which has already seen the construction of The Public and will also see significant wider regeneration with plans for the new Sandwell College, Eastern Gateway and the new Queens Square shopping centre all under consideration.
The centrepiece of the scheme will be a six-storey 141,000 sq ft office building designed by Glenn Howells which has been pre-let to BT Liberata, the strategic outsourcing partner for Sandwell Metropolitan Borough Council (SMBC), and £ 9million of the AWM cash will go towards the development costs.
Tom Watson, MP for West Bromwich East, said: “It’s a very exciting time to see the first phase of development at All Saints get under way.
“West Bromwich has been waiting a long time to see this
