Fitness boost for Birmingham's under-fives

Feb 10 2009 by Tony Collins, Birmingham Mail

YOUNG children in Birmingham are being every chance of beating the growing obesity timebomb after a new national fitness scheme was launched in the city.

Tens of thousands of items of pre-school sports and play equipment will be given away free for under-fives to use at playgroups around the country.

The massive giveaway, run by Haven Holidays, was launched at the Alexander Stadium in Perry Barr when parents and local playgroups were invited to bring children along to try out the new equipment, which ranges from bean bags and foam blocks to throwing discs and coloured ropes.

Playgroups and nurseries across Birmingham have already signed up for the pioneering scheme.

Haven, which sponsors British rhythmic gymnastics champions Francesca Jones and Keziah Gore, said the aim was to extend the sports and leisure facilities at its 35 family holiday parks out into the community.

The campaign was also in response to growing concerns that children as young as two are being treated for obesity. The scheme is being totally funded by Haven, with no cost to parents, playgroups or nurseries.

All parents have to do is visit a website and pledge support to their playgroup. A large container full of equipment will be sent once 70 per cent of parents register support, with a bonus of a mini-trampoline, folding goal or exercise mat if all parents back the scheme online.

Naomi Woodstock, of Haven Holidays, said: “We’re keen to extend the Wake and Shake activity outside the holiday parks and help encourage little ones that exercise can be fun. 

“Playgroups have to meet quite stringent requirements regarding sport and exercise but receive little or no funding to help them meet their targets. It’s not easy having to rely on fund-raising and donations, which is why we believe this age group deserves our support.”

Farheena Edroos, a nursery assistant at Handsworth day care centre, said: “It’s really good because a lot of our children don’t get the opportunity to do some of these games. It’s a new experience for them.”