LDV: Dealers pull in £11m of sales
LDV dealers across the UK have drummed up nearly £11 million worth of business in just over three months – despite a total production shutdown at Washwood Heath.
And showroom sales of new vans pre-ordered from the crisis-hit Birmingham factory have helped increase LDV’s UK market share, it was revealed today.
The buoyant sales figures were disclosed as long-running negotiations with an overseas investor to save the factory – thought to be Indian group Mahindra and Mahindra – were said to have reached an “advanced stage”.
LDV PR and Marketing Director Guy Jones said: “Our UK dealers have sold 600 vehicles so far this year, which, for us, is a 1.5 per cent market share.
“In fact, we have increased that market share over the first two weeks of this month. This is for a mixture of vans, minibuses and chassis cabs. This proves that there is a market out there for our products, even though the overall market is 45 per cent down.”
With an average list price of £18,000, sales generated by LDV dealers in the UK represents around £10.8 million worth of turnover for the firm’s products during the Washwood Heath factory’s long battle for survival. More than 70 vehicles have been sold so far in April alone.
