Naming rights possibility for NIA catapults Brum comedian Tony Hancock to top of suggested list

Dec 10 2009 by Christina Savvas, Birmingham Mail

THE Tony Hancock Indoor Arena.

That was one suggestion made by Birmingham folk when the Mail asked what the National Indoor Arena’s new name should be.

Bosses running the huge city centre venue this week revealed they would be prepared to sell off the naming rights in a football ground-style sponsorship deal.

The name of arguably’s Birmingham’s most famous comedy son was among those put forward. The idea was the brainchild of unemployed Peter Millichamp, aged 45 and from Yardley.

“I think it is a good idea to change the name,” he said. “It should be named after Tony Hancock but I guess it is about making money so it is not likely.

“I like the National Indoor Arena. I have been to see a lot of fantastic concerts there and it should have a good name to reflect how good it is.”

Gary Wood, aged 49, employee of National Grid, from Yardley, said: “It wouldn’t bother me at all if they changed the name of the arena. But if they are going to rename it I would like it to be something which represents the city.”

Olivia Snowball, aged 24, a cafe worker, of Edgbaston, said: “I don’t think it would be a massive change. Compared to St James’s Park in Newcastle changing its name, I don’t think it has the same connotations. But it should be something which is linked to Birmingham.”

Retired Gordon Barton, aged 75 and from Yardley, said: “The NIA is the right name for it and I don’t want to see it change. It is noted for its popularity so it should remain as it is. But it is all a money-making scheme.”

Shaista Kauser, aged 23, an insurance worker from Moseley, said: “I think it is fine the way it is. Even if they did change the name, everybody will still call it the NIA so I think it is pointless.”