Sutton Coldfield tv presenter Emma Willis to front make up range

Apr 28 2010 by Diane Parkes, Birmingham Mail

SUTTON Coldfield television presenter Emma Willis has been chosen to front a new beauty brand – despite wearing hardly any make-up.

The 34-year-old former model is to be the spokeswoman of skincare and cosmetics brand beautycycle. But she is the first to admit that, away from the cameras, she is happy to go natural.

“I only really wear make-up for work,” says Emma, who took over as a presenter Channel Five’s Live from Studio Five alongside Ian Wright and Kate Walsh four weeks ago.

“Other than that, if I am just popping out for a bit of baby milk I just put on concealer and a bit of mascara. I just don’t have time to be putting on lots of make-up.”

And Emma, who is married to former Busted singer and I’m a Celebrity winner Matt Willis, says that if she gets snapped not looking her best, so be it.

“You don’t want to see yourself in the hall of horrors,” she says. “It is so unfortunate. They always catch someone just when they have come out of the gym or have popped out to buy something so of course they don’t have any make-up on. The only way is to always make sure you go out wearing sunglasses.”

The couple, who have a ten-month-old baby Isabelle, have so far managed to avoid having the paparazzi camped outside their house.